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What do you Recommend? A Guide to Ecommerce Cross-sells 
Linda Bustos via Get Elastic Ecommerce Blog on Thu, 02 Oct. 2008
This is a guest post by Ayat Shukairy of Invesp Consulting.
Cross-sells and up-sells are popular because they can increase average order size for a single customer. But can they be distracting and hurt conversion? Many online retailers avoid placin
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Crutchfield Email Covers 4 Buyer Personalities
Linda Bustos via Get Elastic Ecommerce Blog on Wed, 01 Oct. 2008
I’ve been a big fan of Crutchfield’s marketing for a long time - I consider them to be one of the top retailers in that regard. Here’s a perfect example of why: Crutchfield recently ran this email incorporating ratings and reviews (an effective and underused tactic for retail email), and includes content that speaks to various buying modes effectively.
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Golden Rules of Introducing Sister Sites by Email
Linda Bustos via Get Elastic Ecommerce Blog on Mon, 29 Sep. 2008
One of the many retail emails I subscribe to is Rampage, which recently notified its mailing list of a new brand called Golden State (separate e-store).
I’ve been a long-time follower of Chad White’s Retail Email Blog, and recall he’s commented a couple times on introducing sister brand
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Spoon Sisters Take New Twist on Merchandising
Linda Bustos via Get Elastic Ecommerce Blog on Tue, 23 Sep. 2008
Spoon Sisters sells quirky gifts like fish-eye cameras and dinner napkins with tie motif - so you can look classy at any potluck.
The retailer also has an interesting approach to merchandising it’s kitchy skus that would make Copyblogger proud - rotating teasers like “To find out who’s on first, click here.”
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Don’t Put the ‘We’ in Welcome Emails
Linda Bustos via Get Elastic Ecommerce Blog on Mon, 22 Sep. 2008
One of the basics of customer-centric, persuasive copywriting is using “you” and “you’re” rather than “I,” “our” and “we.” People are self-centered and respond better when you make your site all about them. This goes for all touch points in your marketing - including your welcome emails.
Before y
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Will Wall of Frame Make Social Commerce Hall of Fame?
Linda Bustos via Get Elastic Ecommerce Blog on Thu, 18 Sep. 2008
Our own Jason Billingsley led a talk yesterday at Shop.org’s Annual Summit in Las Vegas titled Is There A Role for Social Media in Modern Retailing?.
One of the examples Jason mentioned in his session is EyeBuyDirect’s
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Do Hacker Safe / McAfee Secure Badges Increase Sales?
Linda Bustos via Get Elastic Ecommerce Blog on Wed, 17 Sep. 2008
The answer is yes - for many sites. But the question is does it increase sales for your business?
The only way you’ll know for sure is to either perform an A/B split test or to implement it and compare sales reports before and after. The caveat to the latter method is you never really know if the sales and conversion uptick is simply seasonal - but an A/B test, if performed
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The Magic Buy Button is Just Smoke and Mirrors
Linda Bustos via Get Elastic Ecommerce Blog on Tue, 16 Sep. 2008
Here’s a video that shows a split test - great, we love case studies! YAY!
But…
There’s something terribly wrong with the advice given in this video. It encourages you to copy this button design because it was a “winner” in a Google Website Optimizer test - and the premise is this button design will also be the best design for your site.
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Optimizing Product Reviews for Different Buyer Personalities
Linda Bustos via Get Elastic Ecommerce Blog on Mon, 15 Sep. 2008
We’ve talked often about the buying modalities made famous by the Eisenberg brothers and Future Now. We did a Webinar about it and a couple blog posts about how different personality ty
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How to Use PR for SEO [Video + Summary]
Linda Bustos via Get Elastic Ecommerce Blog on Wed, 10 Sep. 2008
In our final installment of our Search Engine Strategies San Jose interviews, Jason Billingsley is joined by Dana Todd, CMO of Newsforce, a PR firm specializing in SEO optimized press releases and paid placements for press releases. Dana and Jason discuss how retailers can use press releases to
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Pluribo: Natural Language Data Mining
Linda Bustos via Get Elastic Ecommerce Blog on Tue, 09 Sep. 2008
I’m really impressed with Pluribo, a Firefox plug-in that summarizes Amazon reviews (currently only for select categories).
How Pluribo Works
In a nutshell, Pluribo collects millions of reviews from Amazon and other review sources, scanning the text and pulling out phrases that express consum
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Bloggers Digest 9/4/08
Linda Bustos via Get Elastic Ecommerce Blog on Fri, 05 Sep. 2008
If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
The Rimm Kaufman
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Using Twitter for Retail Marketing [Video + Summary]
Linda Bustos via Get Elastic Ecommerce Blog on Wed, 03 Sep. 2008
Jason Billingsley caught up with Michael Gray “aka graywolf” and Todd Malicoat “aka stuntdubl” at Search Engine Strategies San Jose to chat about Twitter as a mark
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Branding from Email to Customer Service
Linda Bustos via Get Elastic Ecommerce Blog on Tue, 02 Sep. 2008
We don’t do a lot of posts on branding on Get Elastic, but I had to blog about Seattle-based ski, snowboard and wakeboard shop evogear. evo is an example of a retailer that has taken its corporate culture and incorporated its personality into nearly every aspect of its marketing.
Exhibit A: Email Sender Name
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Why You Should Always Be Testing: Interview With Bryan Eisenberg [Video + Summary]
Linda Bustos via Get Elastic Ecommerce Blog on Thu, 28 Aug. 2008
I had a chat with our upcoming webinar guest, Bryan Eisenberg at Search Engine Strategies San Jose, 2008. Bryan’s an expert in both Google Website Optimizer and testing for conversion optimization - he’s al
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How to Find Great Web Analysts [Video + Summary]
Linda Bustos via Get Elastic Ecommerce Blog on Wed, 27 Aug. 2008
You know you need a good web analyst who can do more than just “puke out data” - but where do you find these talented people?
At Search Engine Strategies San Jose, 2008, I caught up with Avinash Kaushik, author of Web Analytics An Hour A Day, Google Analytic
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The Psychology of Numbers in PPC Ads
Linda Bustos via Get Elastic Ecommerce Blog on Tue, 26 Aug. 2008
What’s more effective — “20-50% off” or use “up to 50% off?”
vs.
According to Marketing Experiments‘ Dr. Flint McLaughlin, whenever you use an X-Y range in your ad, most p
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Shopping Cart Buttons: Who Is Testing?
Linda Bustos via Get Elastic Ecommerce Blog on Mon, 25 Aug. 2008
Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean they’re testing? Not necessarily.
According to Bryan Eisenberg and
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Ecommerce SEO: How To Preserve Your Deep Link Juice
Linda Bustos via Get Elastic Ecommerce Blog on Thu, 21 Aug. 2008
In yesterday’s installment of this week’s holiday SEO series, we covered hot product research and how to boost your rankings for these items’ product pages. One of the tactics was to target bloggers and other media for Christmas gift guides or p
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Holiday SEO: Using Amazon Bestsellers for Keyword Research
Linda Bustos via Get Elastic Ecommerce Blog on Wed, 20 Aug. 2008
Wanna do some extremely cheap (free) and fast market research? As lovely as Google Trends, Google Insights and Googl
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