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Alexander van Elsas's Weblog on new media
Customer engagement improves the First Use Experience 
Alexander van Elsas via Alexander van Elsas's Webl on Thu, 20 Nov. 2008
[disclaimer: this post is related to the experiences I have at my job at www.glubble.com]
The most difficult thing to grasp when you are trying to build a consumer or mainstream service on the web is the notion that everyone is different. It is something we are struggling with all the time. As a developer you want to make things as simple as
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Freemium is better than Free
Alexander van Elsas via Alexander van Elsas's Webl on Mon, 17 Nov. 2008
A few interesting posts drew my attention this morning. First there was Dave Winer who predicts that on-line advertisement will be dead. Not because it will completely disappear, or that it’s growth will slow down considerable. But because it will be replaced by something more valuable, commercial informati
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category model
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5 dangers of social media
Alexander van Elsas via Alexander van Elsas's Webl on Thu, 13 Nov. 2008
Few people seem to realize or care about the dangers social media brings to our lives. Our online habits are changing rapidly from a closed, private behavior towards an open and sharing culture. While this brings us lots of good, it seems to me we are still very naive about its
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Kevin Kelly’s vision for the future of the web calls for immediate action
Alexander van Elsas via Alexander van Elsas's Webl on Mon, 10 Nov. 2008
I just watched Kevin Kelly’s presentation at the web 2.0 summit in San Francisco. He talked about the web in ten years from now. A few quotes from his presentation (watch it here, it’s great):
Evolution: Sir Tim Berners-Lee invented the web 6,527 days ago. In that period we saw: linking of computers (the net), then
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Obama proves that there is nothing more powerful than an engaged community
Alexander van Elsas via Alexander van Elsas's Webl on Wed, 05 Nov. 2008
I’ve been watching the news around the election of Obama. On TV and the web. It’s a big thing. Even in the Netherlands the news was on tv all through the night and it brought a lot of emotions. I send and got a lot of SMSes from American
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category election
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Old fashioned advertisement tax gets in the way of our desire to view online video
Alexander van Elsas via Alexander van Elsas's Webl on Mon, 03 Nov. 2008
Interesting post this morning on a new technology by Auditude that allows the identification of online video using the video content itself to create electronic signatures. This technology is more reliable than tagging as video’s that are posted on networks like MySpace are ofte
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category advertisement
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Crossing the chasm is hard work but is well worth it
Alexander van Elsas via Alexander van Elsas's Webl on Wed, 29 Oct. 2008
[Disclaimer: this post is related to my work at www.glubble.com]
I haven’t been writing on my blog the past few days. Makes me a little sad.
The cause for the lack of posts is my current workload. I promised to write about my experiences every once in a while. I figured now would be a good time to tell you what is happening with us.
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category value
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On privacy, online advertisement and turning things upside down
Alexander van Elsas via Alexander van Elsas's Webl on Thu, 23 Oct. 2008
Two interesting posts this morning that made me think we are doing things the wrong way around. Zephoria wrote an excellent piece on privacy and used an example where a user within Facebook was able to get access to other peoples photos even though they could not access their profile. A quote:
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category privacy
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Google proves that everyone else executes online advertisement strategies poorly
Alexander van Elsas via Alexander van Elsas's Webl on Tue, 21 Oct. 2008
A few posts drew my attention this morning. First, Nick Carr points out that Google is changing the way the web appears, depending on whether or not you are using the Google search engine:
First Click Free allows publishers that restrict access to their sites (to paying or registered customer
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category Gears
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The need for parental involvement with young children online
Alexander van Elsas via Alexander van Elsas's Webl on Thu, 16 Oct. 2008
[Disclaimer: this post is related to my work at www.glubble.com]
I’m really excited to announce that we are partnering with Highlights magazine to promote parental involvement with young children on the web. It’s a challenge any p
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category children
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On competition, web 2.0 sarcasm and watching television on Friendfeed
Alexander van Elsas via Alexander van Elsas's Webl on Thu, 16 Oct. 2008
A few things that caught my attention this morning. First, an excellent review by Walter Mossberg on the new Google phone called G1. He describes many of its new features, strengths and weaknesses.
My take on it? Competition is a good thing. It will raise the bar yet again and force Apple and others to
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The loss of control separates the men from the boys
Alexander van Elsas via Alexander van Elsas's Webl on Thu, 09 Oct. 2008
I have been following the stream of news and blog posts on the current financial crisis. Om Malik has just written a good one here. I wasn’t sure if I should be writing about it since I am not a financial expert (I spend and save money on a futile scale
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Ignorance is bliss, a new privacy nightmare is born
Alexander van Elsas via Alexander van Elsas's Webl on Wed, 08 Oct. 2008
Facebook announces that they have just integrated Microsoft Live Search into Facebook. Undoubtedly to generate some cash revenues next to the advertisement business they are in.
Am I the only one that finds that they get scarier every day. Facebook not only builds walls that ensure it’s nearly impossible to get o
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A shakeout of unhealthy advertisement sponsored web 2.0 businesses
Alexander van Elsas via Alexander van Elsas's Webl on Tue, 07 Oct. 2008
There is some talk this morning on the possibility of on-line advertisement collapsing due to the current financial crisis. Svetlana Gladkova notes that when looking back at the Great Depression advertisement spent remained healthy and asks herself if we are sure there is going to be an adve
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The best business models focus on user value
Alexander van Elsas via Alexander van Elsas's Webl on Mon, 06 Oct. 2008
Fred Wilson just wrote a post called Free versus Paid. In it he says:
It’s much better, in my opinion, to go with the freemium model, give a version of the service away for free to all comers, get a lot of users, get good market feedback, then develop a premium version of the product/service for sa
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The Sound Byte Economy
Alexander van Elsas via Alexander van Elsas's Webl on Mon, 06 Oct. 2008
The web has unleashed unlimited amounts of information to us. There is more information than we can possibly consume so the question is always how to find the most valuable information. If you look at this from a business or advertisement point of view instead of a consumer view then the value of information is not the issue. Instead the scarcity is attention. Kevin Kelly wrote
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The linking economy fails because social currency became financial currency
Alexander van Elsas via Alexander van Elsas's Webl on Fri, 03 Oct. 2008
Trust is a difficult subject. How do we trust someone? It’s pretty difficult in real life. We tend to trust people we know well or people that are trusted by people that we know well. We gain trust by interacting with people, by seeing consequent behavior. Reputation is an important factor too. Without realizing we use body language and all kinds of senses to build trust.
Onli
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Tim O’Reilly nails the definition for web 2.0. Can we move on please!
Alexander van Elsas via Alexander van Elsas's Webl on Thu, 02 Oct. 2008
Hugh Carpenter writes a good post that provides some extra explanation of Tim O’Reily’s definition of web 2.0. Tim’s definition is:
Web 2.0 is the business re
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The idiocy of Social Media conversations
Alexander van Elsas via Alexander van Elsas's Webl on Wed, 01 Oct. 2008
I read a post by Robert Scoble just now that made me laugh out loud. He observes that the discussions over at Friendfeed regarding the financial crisis lack depth and knowledge.
In the past 18 hours I’ve read literally thousands of posts and have done almost nothing but hang out on FriendFeed. I’
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