<![CDATA[RB | Climbing]]> http://www.readburner.com/res/readburner.gif http://www.readburner.com/ ReadBurner Copyright 2008 - Alexander Marktl 5 <![CDATA["Mail Goggles" Prevents Regrettable Late-Night Email [Gmail Labs]]]> 2008-10-07T12:00:00Z Kevin Purdy via Lifehacker shared by 8 people

A new Gmail Labs feature dubbed "Mail Goggles" has Gmail ask you a series of math problems before allowing you to send out emails late on certain nights—like, say, those nights when you're artificially motivated to tell your boss/significant other/frenemy just what the deal is. You can adjust the bewitching hours and difficulty of the math problems in your general settings. [via]


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<![CDATA[New Technology Roundtable series]]> 2008-10-06T21:44:00Z Karen via The Official Google Blog shared by 4 people

We've just posted the first three videos in the Google Technology Roundtable Series. Each one is a discussion with senior Google researchers and technologists about one of our most significant achievements. We use a talk show format, where I lead a discussion on the technology.

While the videos are intended for a reasonably technical audience, I think they may be interesting to many as an overview of the key challenges and ideas underlying Google's systems. And of course they offer a glimpse into the people behind Google.

The first one we made is "Large-Scale Search System Infrastructure and Search Quality." I interview Google Fellows Jeff Dean and Amit Singhal on their insights in how search works at Google.

The next title is "Map Reduce," a discussion of this key technology (first, at Google, and now having a great impact across the field) for harnessing parallelism provided by very large-scale clusters computers, while mitigating the component failures that inevitably occur in such big systems. My discussion is with four of our Map Reduce expert engineers: Sanjay Ghemawat and Jeff Dean again, plus Software Engineers Jerry Zhao and Matt Austern who discuss the origin, evolution and future of Map Reduce. By the way, this type of infrastructure underlies the infrastructure concepts in our recent post on "The Intelligent Cloud."

The third video, "Applications of Human Language Technology," is a discussion of our enormous progress in large-scale automated translation of languages and speech recognition. Both of these technology domains are coming of age with capabilities that will truly impact what we expect of computers on a day-to-day basis. I discuss these technologies with human language technology experts Franz Josef Och, an expert in the automated translation of languages, and Mike Cohen, an expert in speech processing.

We hope to produce more of these, so please leave feedback at YouTube (in the comments field for each video), and we will incorporate your ideas into our future efforts.

[Cross-posted on the Google Research Blog.]

Posted by Alfred Spector, VP of Research and Special Initiatives
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<![CDATA[Liking the Dislike: Social Networks Don't Force the Love]]> 2008-10-07T07:45:41Z louisgray@gmail.com (louisgray) via louisgray.com shared by 6 people



Newton's third law of motion says that for every action, there is an equal and opposite reaction.

Many technologies have ratings features built in with equal and opposite choices these days, from the thumbs up and thumbs down on your TiVo remote control, to rating songs from zero to five stars in iTunes, and of course, deciding whether to Digg or Bury. But as social networking tools don't necessarily need to subscribe to Newton's laws, not all services offer diametrically opposed activity. You can't offer a negative share on Google Reader, canceling someone else's share out, for example, and FriendFeed limits you to "liking" items, making users oddly "like" things they hate, if only to draw attention to the item. Social Median, which is increasingly looking like FriendFeed, added the ability to "like" and "dislike" items on Monday, through what they call a "mood button", drawing more attention to the battle between love and hate. (See a discussion on FriendFeed about the new feature here)


Social Median gives articles mood, based on the like/dislike ratio

With so many people consuming as much content as we are these days, with more Web sites, RSS feeds and social networks to imbibe, services are making it ever easier to make our feelings known in the shortest amount of time, with the least amount of effort. While a year or two ago we may have left a comment and engaged with the blog author, these days, we're just as likely to vote up the number of stars on their Outbrain widget, share the item in Google Reader, or just click "like" on FriendFeed, essentially "checking the box off" on what was required for me as a reader, taking the easy way out. Often, this is done even by reading just the headline, and not the full article. (Do you really think people are reading all the items they Digg?)

Social news sites like Reddit, Mixx and others tend to simply show the sum total of votes by its members, subtracting the down votes from the up votes to determine an item's popularity. As a moderator on the Elite Tech News Reddit, I recently found myself looking at what the community had selected as the best news items. Usually they will have anywhere from only 1 to 3 points, but by looking deeper, the actual up and down votes are more like 12 to 9, or 11 to 10. Negative voting is almost always approaching 50 percent.


Ballhype says, "Don't be a hater"

I'd always thought if I didn't like something, I should just skip it rather than calling out that I don't like it. I do bury some items on Digg, if I find them to be duplicates, from shady Web sites, or, punitively, if I see the authors relentlessly pimping for votes on Twitter, but those are exceptions, rather than the rule. So who are these people who are just as likely to vote items down as up? So far, typical social networking behavior has let you play the role of hit and run, disliking an item and taking off, if you have that option, letting you do so anonymously, even if the system knew it was you. In fact, Ballhype would put up an alert to "Stop being a hater" if you gave too many thumbs down in a row.

Social Median's new approach to "Mood" not only lets you "dislike" an item, and see the percentage of people who dislike it, but you can see just who voted it down, adding a level of accountability to your vote. I am curious to see if the community takes to "dislikes" as quickly as they took to likes on FriendFeed. It's always easy to be in a group of friends who like something, but if you say you dislike something, it begs a follow-up. Why did you dislike it? Was it the subject matter? Was it poorly written? But again, that takes you out of the realm of doing as little as possible, and actually needing to answer the questions. I bet the community would vote thumbs down on that idea!
More: louisgray.com | RSS | FriendFeed | E-mail | Cell: 408 646.2759
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<![CDATA[Spokeo: Ad-based Service Was a Failure, Declares Web 2.0 "Over"]]> 2008-10-07T08:21:03Z louisgray@gmail.com (louisgray) via louisgray.com shared by 5 people

A year ago, Spokeo entered my view as a service that would let you follow all your friends' updates across multiple social networks. At the time, the idea that you could see all their updates, from MySpace to Friendster, as well as follow all your RSS feeds in one place, was quite compelling. But even then, I said, "there's always the question of "How will they make money?" Not surprisingly, their approach of building a large user base, and slapping ads all over the place, gathering the pennies where they fell, simply didn't scale.

Their timing was also impeccably poor, as just two weeks after my initial post, FriendFeed debuted, ushering in a new level of expectations for social following and engagement.

Tonight, in a blog post by Harrison Tang, the company's founder, he writes that "as most of you would agree, the Web 2.0 era is long over", recounting that the company "ran ads for 3 months in the beginning of 2008, and we quickly realized that even if we grow the traffic by 100 times, we still couldn’t cover our basic costs."

In what's a complete 180 from their initial free model open to all who grabbed beta invites, Spokeo has revamped, making itself a premium play, and has flipped the data on its head, being less about tracking friends, and instead, tailoring it toward HR professionals who want to do some detective work on potential hires. (See: www.spokeo.com/hr)

This new model actually falls further into what people often called "Spook-eo", as the service can dredge up items you might have thought had been long since tucked away in the Web's archives. But Spokeo, after having launched with big expectations, has clearly scaled back, and is facing a new reality head on, trying to salvage something. As Harrison wrote, "Advertisers aren’t dumb, and they won’t pay for ads that don’t work forever." I've been outspoken in my distaste for display ads on Web sites, and think they're not the solution to all that ails the Web. Even services and blog networks more mature than that of Spokeo are going to struggle as ad budgets dry up, and differentiation decreases.


An example of an update within Spokeo's new interface


If anything, Spokeo has never been one to shy away from questionable publicity. You might recall in the wake of Google's auto-friending debacle last December, Spokeo made no changes and held their ground. But I don't know that I was waiting for them to declare Web 2.0 "over". Maybe the "ads + free" model is on thin ice, but Web 2.0 is and was about more than that. Should be interesting to see if Spokeo can turn the corner with their new approach, and if HR professionals will come their way instead of relying solely on LinkedIn. I think they'll find this new road a struggle as well.
More: louisgray.com | RSS | FriendFeed | E-mail | Cell: 408 646.2759
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<![CDATA[Hulu’s georetardation policies now officially beyond a joke]]> 2008-10-07T01:26:28-04:00 (author unknown) via The Inquisitr shared by 4 people

Hulu is to enter the live streaming space for the first time, offering the remaining two Presidential debat]]>
<![CDATA[Michael Moore Intended to Flout Slacker Uprising’s International Rights]]> 2008-10-07T01:22:13Z Mark 'Rizzn' Hopkins via Mashable! shared by 4 people

I don’t agree with Michael Moore over much, but for all his many jarring viewpoints, I find his approach to copyright and digital media surprisingly modern and refreshing. As Stan noted last month, Michael Moore decided to release the somewhat stale movie Slacker Uprising for free via download on the Internet:

“This is being done entirely as a gift to my fans,” Moore said. “The only return any of us are hoping for is the largest turnout of young voters ever at the polls in November. I think Slacker Uprising will inspire million (sic) to get off the couch and give voting a chance.”

Of course, once it was released to the wilds of the web, it made its way very quickly to international torrenting websites like The Pirate Bay. Unlike DVDs and most corporate video distribution websites, there are no regional restrictions. This doesn’t seem like a particularly big deal at first blush, but when you take into account, as TorrentFreak says today, that Michael Moore only owns the distribution rights for the Uniteds States and Canada, it becomes clear that there might be a flaw in this plan.

They had noted that this potential set of circumstances seemed obvious to them, but wondered if it was intentional or accidental by Moore. He responded today.

“What do you think I’m up to? I know it may not be obvious to most, but I think you guys get it,” Moore wrote to us. “I only own the US and Canadian rights. So my hands are tied. But this is the 21st century. What are ‘geographical rights’ ?” Moore continued. “I’ll say it for the hundredth time: If I buy a book and read it, and then give you the book to read, I have broken no laws. Why is that not true for all media?”

He went on to express that he’s looking for folks to pick up on this fact (and perhaps a fight with the international copyright holders?). He might not get one, in this case.  Slacker Uprising isn’t the shockwave-inducing film that Fahrenheit 9/11 was, and isn’t really as relevant to those residing outside the United States as to those inside. For these reasons, it’s less likely that there will be a copyright fight here than under normal circumstances.

I do, however, admire the sentiment expressed here.  While this was incredibly safe ground for Moore to use, it all has to start somewhere, and bringing some scrutiny on the absurdity of copyright rules in the digital age is an admirable goal.

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Related Articles at Mashable | All That's New on the Web:

Slacker Radio Widget Now Available for MySpace
Slacker’s Punk Station for Spin Magazine Cover Story
Slacker Signs Deals with 3 Major Record Labels
Slacker Gets Off Their Ass; Builds a Player
Slacker.com Needs to Get Off its Ass and Work
Michael Moore’s Slacker Uprising Now Available
Slacker Offers Users More Control over Internet Radio

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<![CDATA[Wonderful noodle stretching and folding video]]> 2008-10-06T17:03:01Z Mark Frauenfelder via Boing Boing shared by 4 people


How do you make 4096 noodles in hurry? By stretching and folding the dough 12 times.

A clip from Philip Morrison's 1987 PBS program "The Ring of Truth: Atoms" featuring chef Kin Jing Mark making noodles to demonstrate the principle of halving.

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<![CDATA[The Measure of a President - NYTimes Graphic]]> 2008-10-06T18:58:44Z Nathan via Simple Complexity shared by 4 people

The NYTimes has released a new interactive graphic, The Measure of a President.

Does candidate height and weight play a role in electoral success?

With Mr. Obama and John McCain set to square off in the second of three presidential debates tomorrow, it seemed worth taking a look through recent history.

presidential-size-and-height-chart.jpg

Some commentators are going as far as to argue that a Presidential candidate cannot be too skinny for fear that most Americans will not be able to relate them.

total-victories-by-height-and-weight.jpg

presidential-anomolies.jpg

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<![CDATA[A shakeout of unhealthy advertisement sponsored web 2.0 businesses]]> 2008-10-07T06:36:10Z Alexander van Elsas via Alexander van Elsas's Weblog on new media & technologies and their effect on social behavior shared by 5 people


There is some talk this morning on the possibility of on-line advertisement collapsing due to the current financial crisis. Svetlana Gladkova notes that when looking back at the Great Depression advertisement spent remained healthy and asks herself if we are sure there is going to be an advertisement collapse.

Mathew Ingram writes a good post on it too. He notes that the web advertisement business was one of the few in the ad sector that has show growth this year.

Are ad-dependent businesses going to sail through the economic turmoil without a care? Hardly. But an online-advertising apocalypse doesn’t seem terribly likely either. If anything, it seems as though traditional media should be the one feeling twitchy at this point. The competition could be intensifying.

In my opinion the on-line advertisement spent has been misused as unhealthy sponsoring of crappy web 2.0 startups. Anyone with a “web 2.0″-ish idea has taken the easy route to success. Use the FREE advertisement based business model to grow the business and try to get advertisement dollars to hide the fact that no one was really waiting for that service in the first place.

The “old-school” media and advertisement companies ended up paying for this mess. They didn’t really understand web 2.0 but were effectively talked into a state of depression by entrepreneurs, investors and the success of Google. Old school media doesn’t work, you need to be on-line to make it happen. As a result billions of advertisement money has been invested to create the largest on-line billboard money can buy. Which is weird as “old-school” companies should have realised that if billboards don’t work in old-fashioned media channels such as tv or newspaper, it’s hardly going to perform any better on-line.

If anything, this current crisis will lead to a shakeout of unhealthy web 2.0 businesses. There is nothing wrong with spending advertisement money on-line. But just like in real life, a business will only be healthy if it provides user value. You can spend all the advertisement dollars you want to sponsor web companies or advertisement networks. But if the service sucks, then your money simply lengthens the road to an inevitable crash. And the FREE advertisement based business model doesn’t focus on user value, it focuses on network value.

I think there may be some good coming from this mess. In my opinion we will see less attraction to the FREE advertisement based business model. Entrepreneurs, investors, media and advertisement companies. Everyone will be asking questions about the value that is being created. And that is a healthy thing. As a result we will get more focus on business models that monetize user value. It’s the cleanest and best possible business model. And it will benefit the one that it should be about, the user.

Posted in business model, on-line advertisement, shakeout, web 2.0   Tagged: business models, on-line advertisement, shakeout, web 2.0   
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<![CDATA[Netvibes Partners With Russian Web Portal Rambler.ru]]> 2008-10-07T03:12:19Z Jason Kincaid via TechCrunch shared by 4 people

Netvibes, the site that lets users customize their homepages with a variety of widgets, has partnered with Rambler.ru to bring its widgets to the massive Russian web portal. Rambler is the Yahoo of Russia, with an estimated 40 million users and 3 billion monthly pageviews. The deal is being described as “multi-year” and worth “multi-millions”, but further details haven’t been disclosed. Netvibes availability on Rambler.ru is expected to begin in November.

This marks the first time Netvibes has licensed its platform for installation and distribution to an independent third party, and probably won’t be the last. In order to stay competitive with other widget hubs like iGoogle, Netvibes would do well to spur its growth by offering its widgets to other region-specific portals (that said, Netvibes has been doing well, with a reported 500 million widgets served montly). According to the press release, the Rambler homepage will include Google Search, Blinx video search, and a number of Russian services like Price.ru.

In July Google acquired Begun, a contextual ad service, from parent company Rambler. As part of the $140 million deal, Rambler has been using Google for some of its advertising and search functions.

Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

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<![CDATA[Bloombla: sort of Twitter meets what you’ve done]]> 2008-10-07T02:18:07Z Duncan Riley via The Inquisitr shared by 5 people

UK based Bloombla combines Twitter style updates with past tense story telling in a short format, for a service I can honestly say I’ve never seen anything quite like before.

The core premise of Bloombla is a statement starting with “I’ve.” Users enter what they’ve done before, for example I’ve been to the United States, or I’ve eaten a Wagyu steak. Interestingly (or perhaps strangely), the service forces the structure of your story, with the first two words after I’ve having to come from their list (it auto prompts possibles as you type), with only the end statement free for input. You also can’t change the I’ve, so you can’t say I’m, as I found out when my first entry on Bloombla ended up reading “I’ve annoyed at having to match words in Bloombla.”

There is some reasoning around the forced entries, besides wanting to annoy users. Each entry is matched against existing entries, and common entries get a cumulative vote, for example 15 people on the site currently have posted “I’ve been to Italy.” Like Twitter, there’s also a social aspect to the site, complete with feeds from friends, so you can track what your friends have done previously as well.

I get the niche. Users like sharing what they’ve done before, and you see these sorts of statements on blogs, social networking sites, and even services such as FriendFeed. I get that they are trying to make a centralized destination for these sorts of statements, and certainly I can see some novelty value in using it. What I don’t get though is the business case: how many times are people going to want to share “I’ve done xyz” or “I’ve drunk a bottle of Vodka today” in past tense on an ongoing basis on the one site, when they can easily share the same things on regular services that don’t force a restriction on what they say.

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<![CDATA[Sugar High: Sugar Inc Launches API And IMDB For Fashion]]> 2008-10-07T01:51:06Z Jason Kincaid via TechCrunch shared by 5 people

Sugar Inc, the company behind a network of popular women-focused blogs that includes PopSugar, is announcing two major releases tonight that take advantage of its fashion-hungry userbase. The first, dubbed PopSugar’s CelebStyle, is positioning itself as an IMDB for style, analyzing outfits from many of television’s most popular shows. Sugar Inc is also announcing a new ShopStyle API, which gives developers access to the site’s massive database of clothing and accessories which can be used in any variety of applications. Here’s a breakdown of both announcements:

ShopStyle API
ShopStyle, which Sugar aqcuired a year ago, is a search engine for fashion. The site indexes clothing and accessories across thousands of brands and stores, presenting them to users in a uniformly formatted grid of thumbnails, prices, and descriptions.

Sugar had previously made this data available to partner sites like In Style and People, and is now opening it up to developers. CEO Brian Sugar says that apps using the API could easily be deployed across a variety of platforms, including webpages (like SaleHabit, which Sugar developed in a weekend), Facebook, and the iPhone.

In thirty days, the platform will also allow developers to convert clicks from the fashion items they’ve displayed into cash. Sugar says the revenue split will vary by app, and will be determined by the success rate of the app’s lead generation.

Fashion may not be most developers’ cup of tea, but the market for this kind of application is huge - expect to see a variety of fashion-based iPhone and web applications hit the market in the next few months.

PopSugar’s CelebStyle

PopSugar’s CelebStyle will allow users to see exactly what their favorite stars have been wearing on some of the most popular shows on TV. The site is edited by a number of Sugar employees, who will pick some of the most prominent outfits from these shows and offer links to each accessory and piece of clothing. To build and help populate the site, Sugar is leveraging the technology and partnerships behind StarBrand, which it acquired in May. Through some of these partnerships (and PR representatives), Sugar editors will have access to lists detailing exactly what the stars were wearing, so users will be assured that the items presented are authentic.

Visitors to CelebStyle will also be able to craft their own outfits using Sugar’s database of clothing, which can be added as comments beneath any article. For instance, users could put together an outfit closely mirroring a fancy get-up shown in the latest episode of Gossip Girl, but with clothes that were only a fraction of the cost.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

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<![CDATA[Motherboard Cake, Eat Before Obsolete [Food]]]> 2008-10-06T20:20:00Z Mark Wilson via Gizmodo shared by 5 people

Who knew sugar wafers and Rolos could so accurately recreate the situational Pavlovian response we get from looking at the latest silicon wonders from Intel, AMD, ATi and NVIDIA? While we've never before craved some motherboard and milk or hot motherboard à la mode, we must admit, we're coming around to what could be the hottest dessert trend of Q4 2008. And that old Dell gathering dust in the corner is looking mighty scrumptious. [Craftster via Technabob and Geekcake]


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<![CDATA[20 Excellent AJAX Effects You Should Know - NETTUTS]]> 2008-10-07T04:43:02Z drewBy via Delicious popular shared by 6 people

http://delicious.com Bookmark this on Delicious - Saved by drewBy to - More about this bookmark ]]>
<![CDATA[iPhone 2.2 Gets Street View, More Features [IPhone]]]> 2008-10-06T21:02:00Z Adam Pash via Lifehacker shared by 4 people

The developer-only iPhone 2.2 software sounds promising so far, boasting hidden features like Google Street View, auto-correction toggle, and emoji icons. It better be good, considering Apple is already breaking promises, having missed the September deadline for push notification.


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<![CDATA[Michael Moore on Slacker Uprising’s Piracy ‘Problem’]]> 2008-10-06T16:12:48Z Ernesto via TorrentFreak shared by 5 people

Michael Moore decided to give away his latest film ‘Slacker Uprising’ for free, but only to people in the US and Canada. However, since he chose to use BitTorrent, and open trackers such as The Pirate Bay, it was fairly easy for the rest of the world to download it as well. Was this done on purpose? Moore responds.

michael mooreLike many other filmmakers, Moore wants his film to be seen by as many people as possible. However, the ‘rights holders’ have other interests. They want to sell the movie to as many people as possible, making sure they get every penny they are entitled to.

Moore’s latest documentary, Slacker Uprising, is only available for free in Northern America. People who attempt to download the torrent elsewhere get this annoying “Sorry” message. Since there are no geographical restrictions on the official torrent file, however, it was easy to share the film with the rest of the world. It would only take one person to upload the torrent to another site, and the rest of the world would have access to it. That’s exactly what happened.

In last week’s article, we asked the question: “Is this deliberate, or accidental?” Since it is so easy to share the documentary with people outside the US and Canada, we hinted that this might have been done on purpose. A few days later, Michael Moore contacted us, with a direct response to the question we posed.

“What do you think I’m up to? I know it may not be obvious to most, but I think you guys get it,” Moore wrote to us. “I only own the US and Canadian rights. So my hands are tied. But this is the 21st century. What are ‘geographical rights’ ?” Moore continued. “I’ll say it for the hundredth time: If I buy a book and read it, and then give you the book to read, I have broken no laws. Why is that not true for all media?”

“I wish someone would figure out what I am up to,” he concluded. We believe many people have by now. This isn’t the first time Moore has clashed with the ‘rights holders’ of one of his own films. Last year The Weinstein Co. went after websites that hosted “Sicko”, while Moore publicly said that it was ok for people to download his movie illegally. “I’m not a big believer in our copyright laws. I think they’re way too restrictive,” he said at the time.

Even further back, in 2004, Moore also backed the people who downloaded his documentary Fahrenheit 9/11. “The more people who see it the better, so I’m happy this is happening, he said. “Is it wrong for someone who’s bought a film on DVD to let a friend watch it for free? Of course it’s not. It never has been and never will be. I think information, art and ideas should be shared.”

Perhaps it’s time to do a documentary on the anti-piracy and pro-copyright lobby Mr. Moore? They might not kill our children in the US or overseas, but they do kill creativity, innovation, and the spread of knowledge. Worth looking into.

Post from: TorrentFreak

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<![CDATA[Open source Synkron does killer cross-platform synchronization]]> 2008-10-06T18:00:00Z Lee Mathews via Download Squad shared by 5 people

Filed under: , , , , ,



Since I became irked with the limitations of Allway Sync's free edition, I've been looking for a good replacement. I've been getting by with the MS Synctoy, but thankfully a kick-ass open source app has once again come to the rescue.

Synkron is a powerful, cross-platform synchronization tool that boasts an impressive array of features.

During the install the option is given to add a context menu extension. Oh yes, I'll have that. I work my context menu like a rented mule, and if I can add one-click synchronization to it, you'd better believe I'm going to.

The program sports a tabbed interface, making it easy to set up, run, and manage multiple jobs. The interface is uncluttered and easy to understand. Folder analysis is extremely fast, and files, file types, and folders can be blacklisted to exclude them from synchronizations.

Continue reading Open source Synkron does killer cross-platform synchronization

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<![CDATA[Importance of link architecture]]> 2008-10-07T05:51:00Z Maile Ohye via Google Webmaster Central Blog shared by 5 people

In Day 2 of links week, we'd like to discuss the importance of link architecture and answer more advanced questions on the topic. Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures that your visitors can navigate and enjoy your site.

Keep important pages within several clicks from the homepage

Although you may believe that users prefer a search box on your site rather than category navigation, it's uncommon for search engine crawlers to type into search boxes or navigate via pulldown menus. So make sure your important pages are clickable from the homepage and for easy for Googlebot to find throughout your site. It's best to create a link architecture that's intuitive for users and crawlable for search engines. Here are more ideas to get started:
Intuitive navigation for users

Create common user scenarios, get "in character," then try working through your site. For example, if your site is about basketball, imagine being a visitor (in this case a "baller" :) trying to learn the best dribbling technique.
  • Starting at the homepage, if the user doesn't use the search box on your site or a pulldown menu, can they easily find the desired information (ball handling like a superstar) from the navigation links?

  • Let's say a user found your site through an external link, but they didn't land on the homepage. Starting from any (sub-/child) page on your site, make sure they can easily find their way to the homepage and/or other relevant sections. In other words, make sure users aren't trapped or stuck. Was the "best dribbling technique" easy for your imaginary user to find? Often breadcrumbs such as "Home > Techniques > Dribbling" help users to understand where they are.
Crawlable links for search engines
  • Text links are easily discovered by search engines and are often the safest bet if your priority is having your content crawled. While you're welcome to try the latest technologies, keep-in-mind that when text-based links are available and easily navigable for users, chances are that search engines can crawl your site as well.

    This <a href="new-page.html">text link</a> is easy for search engines to find.

  • Sitemap submission is also helpful for major search engines, though it shouldn't be a substitute for crawlable link architecture. If your site utilizes newer techniques, such as AJAX, see "Verify that Googlebot finds your internal links" below.
Use descriptive anchor text

Writing descriptive anchor text, the clickable words in a link, is a useful signal to help search engines and users alike to better understand your content. The more Google knows about your site—through your content, page titles, anchor text, etc.—the more relevant results we can return for users (and your potential search visitors). For example, if you run a basketball site and you have videos to accompany the textual content, a not-very-optimal way of linking would be:

To see all our basketball videos, <a href="videos.html">click here</a> for the entire listing.

However, instead of the generic "click here," you could rewrite the anchor text more descriptively as:

Feel free to browse all of our <a href="videos.html">basketball videos</a>.

Verify that Googlebot finds your internal links

For verified site owners, Webmaster Tools has the feature "Links > Pages with internal links" that's great for verifying that Googlebot finds most of the links you'd expect. This is especially useful if your site uses navigation involving JavaScript (which Googlebot doesn't always execute)—you'll want to make sure that Googlebot is finding other internal links as expected.

Here's an abridged snapshot of our internal links to the introductory post for "404 week at Webmaster Central." Our internal links are discovered as we had hoped.


Feel free to ask more internal linking questions
Here are some to get you started...

Q: What about using rel="nofollow" for maximizing PageRank flow in my internal link architecture (such as PageRank sculpting, or PageRank siloing)?
A: It's not something we, as webmasters who also work at Google, would really spend time or energy on. In other words, if your site already has strong link architecture, it's far more productive to work on keeping users happy with fresh and compelling content rather than to worry about PageRank sculpting.

Matt Cutts answered more questions about "appropriate uses of nofollow" in our webmaster discussion group.
Q: Let's say my website is about my favorite hobbies: biking and camping. Should I keep my internal linking architecture "themed" and not cross-link between the two?
A: We haven't found a case where a webmaster would benefit by intentionally "theming" their link architecture for search engines. And, keep-in-mind, if a visitor to one part of your site can't easily reach other parts of your site, that may be a problem for search engines as well.
Perhaps it's cliche, but at the end of the day, and at the end of this post, :) it's best to create solid link architecture (making navigation intuitive for users and crawlable for search engines)—implementing what makes sense for your users and their experience on your site.

Thanks for your time today! Information about outbound links will soon be available in Day 3 of links week. And, if you have helpful tips about internal links or questions for our team, please share them in the comments below.

Written by Maile Ohye, Developer Programs Tech Lead
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<![CDATA[A Guide to Choosing Colors for Your Brand]]> 2008-10-06T14:21:34Z swissmiss via swissmiss shared by 4 people

Brand_colors

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. - Why Color Matters

A Guide to Choosing Colors for Your Brand


(via basement)

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<![CDATA[Yes, Facebook is Open Source, Too!]]> 2008-10-06T14:07:32Z Jesse Stay via Inside Facebook shared by 5 people

Picture 4.pngWhen people think Open Source and social networking, usually the first thing that comes to mind is Google and OpenSocial. What most don’t know however is that Facebook is almost as much, if not more Open Source focused as Google is.

One unknown fact about the Facebook Platform is that most of the technologies used to create the platform were used in-house before they were released to the public, and because of that they have been able to release many of those projects through OpenSource licenses to the public. Facebook has an entire page on their developers site that features the Open Source projects they are working on. On that page are 12 projects that I’ll describe here:

Facebook Open Platform

As one of the most significant contributions by Facebook, Facebook has made almost its entire developer platform, from FBML to the API, open source for other sites to enable developers to port apps from Facebook. It was recently made famous through its implementation by Friendster. Bebo has also implemented the code from this platform enabling developers to easily make the transition of their apps from Facebook to Bebo. Any developer can download the code, written in PHP, install it, and implement a Facebook-compatible API on their own site.

Thrift

Thrift, according to Facebook, “combines a powerful software stack with a code generation engine to build services that work efficiently and seamlessly between C++, Java, Python, PHP, and Ruby”. The idea here is that with Thrift, you can easily generate an intermediate layer that will talk between languages. Facebook uses this in their search, mobile, posts, notes, feed, and platform products currently, but the code is free and open for all to download.

MemcacheD

According to Facebook, they are the largest user of MemcacheD. MemcacheD is a memory-based caching technology that enables multiple servers to share a common pool of cache, all stored in memory, enabling very fast, scalable response times for web services. Facebook has made significant contributions to the source code of MemcacheD increasing response times by 20%. Twitter is also a significant user of MemcacheD among many other services.

Cassandra

Cassandra appears to be a distributed storage system enabling storage across many servers with no single point of failure. It’s unclear what Facebook services are using this currently.

phpsh

Written in Python (ironically), phpsh is a shell intended to make PHP development easier. Facebook says it was developed internally, but gives access to documentation, tab-completion, and more. Facebook has coined the term, “interactive scripting”, with this new shell. Could we be seeing the first “social” development environment?

Facebook Animation

Facebook is creating an entire library to enable javascript animation methods in the Facebook Javascript client library. Going head-to-head with the likes of YUI, the Animation libraries Facebook provides give shortcuts, keeping the Facebook look and feel in Facebook javascript development.

Facebook Firefox Toolbar

Completely open source, the Facebook Firefox Toolbar is an extension for Firefox that enables the user to track their Facebook friends, check messages, and more from the Firefox browser. It was written as an example of the Facebook Platform desktop client libraries, and Facebook is even allowing developers to submit patches to keep it going.

Facebook Exporter for iPhoto

If you have uploaded photos to Facebook from iPhoto the chances are you’ve used this plugin. The exporter takes the photos on your Mac and sends them to Facebook, all integrated into the iPhoto experience. All code is open source and available to the public, so you can get in as a developer and see how they did it, extend it, and more.

flvtool++

flvtool++ is a set of libraries used by Facebook to find and extract data from FLV files (used to generate Flash videos). Based on the Ruby FLVTool2 libraries, it was rewritten in C++ for performance. Facebook uses this actively in its Video app.

PHPEmbed

PHPEmbed enables developers writing applications in C++ and other languages to easily embed PHP in their code, making development times faster as developers don’t have to abandon existing development patterns to get the job done. Facebook wrote this to speed up their development processes and has released the code to the public.

Public Patches Library

Facebook has released a series of patches to various projects in the public. Of the patches listed, perhaps the most significant is a change to the PHP MySQL libraries.

Facebook Mirror

Facebook has offered a hosted mirror to the public where projects such as Apache, Linux, and other Open Source projects can mirror their code and others can download. Facebook is doing the community a service in this case by reducing the load from some of the most used Open Source projects available. Facebook also uses this mirror to host some of its own Open Source projects.

Conclusion

Facebook may have a bad reputation in the public eye when it comes to open source. However, I think that reputation may be quite misunderstood. Facebook is relatively new in comparison to Google, and they appear to be well on their way to being a leader in the Open Source community.

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